The Good Way is an imagined awareness campaign created in collaboration with The Good Trade, a media brand devoted to sustainability, self-care, and slower living. The campaign sheds light on the harsh realities of child labor in the fashion industry, urging consumers to pause and research before they buy. Using a refined, fashion-forward clothing tag motif, each design pairs elegant aesthetics with unsettling truths—forcing viewers to confront the hidden cost of fast fashion. Through posters and social media content, this campaign blends beauty with discomfort to inspire conscious, compassionate shopping habits.